Web-to-Print Marketing

Digital Marketing Intergrations

To remain competitive printers need to consider web to print (W2P) technologies. The adoption and deployment though is only the first step in the digital transformation of a printing business. Without customers placing orders via your online shop, web to print technologies cannot fulfil the promised benefits. Marketing and promoting your printing business online is necessary to make the most of the technology. Our web-to-print software integrates with many popular marketing services. We have chosen to integrate FilePrint with third-party services that typically offer free entry accounts. Where more advanced or heavy usage is required you can upgrade your accounts with them accordingly.

Understanding your users

FilePrint integrates with Hotjar, making it possible to collect valuable information about user experience. Users can also provide you feedback to optimise your service.


In addition to providing raw logs for your own analysis, FilePrint can be linked with Google Analytics, offering a wealth of real time and longitudinal statistics on user behaviour on your site. We have also partrnered with myDigitaLab to provide access to their online analytics plug-ins, helping you make better decisions and grow your business.

Search engine optimisation

Search Engines are essential for online marketing. If you already have a website and are looking forward to promoting and marketing your printing services on the Internet, we can help you with your content strategy and preparing quality text for posting on your web2print site or on social media. We have also developed the software with SEO in mind. For example, each page on the site can have its own set of meta information that can be easily updated.

Sitemaps and Product exports

Enlarge your digital footprint using automated sitemap and product listings in various formats, ready to be imported in third-party systems.

Digital Marketing Campaigns

We can work with you to develop an effective marketing plan that meets your needs. We can offer a comprehensive and customized marketing campaign tailored to your specific needs and budget. Our team will work with you to understand your business objectives and develop a strategy to meet them. Once the strategy is agreed upon, we will implement the campaign and manage it for you, ensuring that it is delivered on time, on budget, and to the highest quality. We will use a variety of marketing channels, including digital and traditional media, to ensure that your message reaches the right audience. Our goal is to help you achieve your marketing objectives and grow your business. We are committed to delivering exceptional results and providing outstanding customer service throughout the process. Let us help you take your business to the next level with a bespoke marketing campaign.

Search engine advertising

We can plan, deploy and manage your search engine advertising campaigns, e.g. on Google Ads.

Social media marketing

As with the search engine advertising we can plan, deploy and manage your social media advertising campaigns, e.g. on Facebook or Instagram. We can also create and manage your social media presence on platfroms such as Facebook, Twitter, Instagram etc.

Email marketing and automations

Our system integrates with Moosend, an email marketing and automations platform. This makes it possible to both keep an up-to-date list of email subscribers but also to automate your email communications, keeping your customers engaged.

Advanced Analytics and marketing insights

Actionable insight that help you optimise your online presence and maximise return on investment. Throughout the campaign, you will have regular updates on the activities, spending, and return-on-investment, so you can have full visibility of how your investment is performing.

Web-to-print digital marketing

Find out more!

Get in touch with us for a demonstration, pricing or any other query you may have about our web-to-print solutions!

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